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今日BBC

2016-04-25 16:34 531 查看
1、courses 10

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2、今日短语

Not for all the tea in China 有天大的好处也不干

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3、今日科技新闻

EE(the biggest mobile phone operator in Englind) aims to improve 4G and relocate customer services

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In 2015, the firm was fined £1m ($1.4m) by communications watchdog Ofcom(英国通信办公室) over customer service failings.

The network will also switch on high-speed 4G in the Shetland Islands and the Isles of Scilly this week.

Chief Executive Marc Allera told the BBC customers expected to be able to access the internet wherever they were.

Currently, 4G coverage is measured as a percentage of the population rather than geographically.

That means mobile networks typically focus on areas where lots of people live rather than extending geographical reach of their services.

“The Isles of Scilly have 2,000 residents but 200,000 visitors,” said Mr Allera.

“Increasingly, the expectations from customers are that they can get access to the internet wherever they go.”

BT-owned EE’s ambitions for 4G go beyond the government’s target for operators, which is to provide voice and text coverage to only 90% of UK landmass by the end of 2017.

Ford: ‘We assume Apple is working on a car’

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Yes, it makes cars but that is now only part of its operations.

The company’s chief executive has revealed that it’s working on the assumption that its major rivals in the future may not be General Motors or Chrysler.

But Google and Apple.

And that the latter is probably building a car.

“Our working assumption is that they are,” Mark Fields told me.

“And that provides us with the right motivation to make sure we stay very focused not only on the product but overall on the experience that the customer has interacting with the product and the services that we have.”

“Staying focused” means launching a new Ford technology business in Palo Alto - the capital of Silicon Valley - working on “autonomous cars” that can drive automatically and teaming up with technology companies to see how the “internet of things” changes how people interact with their vehicles.

Last week it was revealed that Apple has hired former Tesla vice president of vehicle engineering and Aston Martin chief engineer, Chris Porritt.

It is believed he will be working on Titan, Apple’s car project.

Mobility is key

Mr Fields says it is unlikely we have yet reached “peak car”.

“The global auto industry will continue to grow and the reason it will grow is you will see the global middle class double in the next 15 years,” he says.

In some cities and congested urban areas, though, private car use will be increasingly curtailed - such as in Oslo - and even outlawed.

“You could argue that in major urban areas there could be a lower density of vehicles, either because it’s regulated out by the various legislatures or it’s too expensive,” Mr Fields says.

“As we stand back and we look at the overall approach, it’s one in which I think you will see some parts of the world actually tighten regulations on ‘personal use vehicles’ in down town city areas.”

Ford, with its small and growing bike business, wants to be ready for that. “Mobility” is now about more than building cars.
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