The Changes of the Online Advertising System

The changes of the online advertising system

Overview

Advertising segmented on business,have the following categories:

1.Display Ads (Banner Advertising).

2.Search  Ads (keyword Advertising).

If on billing model,categories are there below

1.CPT:price or bid by the effective days of advertising display.

2.CPM:price or bid by the effective count of advertising display.

3.CPC:price or bid by the effective click of advertising display.

4.CPS:price by the effect,such as orders,the effective number of download or install caused by traffic.

According to the structure, the advertising system can be divided into the following subsystems.

1.Ads delivery server.

2.Ads database and business system.

3.User behavior tracking system.

4.Log transport system.

5.Streaming data analysis and computing platforms.

6.Offline data analysis and computing plantforms.

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