Is Your Website Color As Inviting as Your Home? Does Color Really Matter?
2009-11-26 22:25
387 查看
We've all read the countless publications about effective web site design, outstanding written content and the never ending need for search engine optimization. But often the importance of color for a web site is overlooked. Yet it is a proven fact that physical changes take place when individuals are exposed to certain colors. Because colors have the power to stimulate, excite, or even depress, specific color combinations can possibly work to your advantage or to your detriment.
Is Your Web Site Color Sending the Right Message?
While we all have our own color preferences, when it comes to a web site, you may have to abandon your favorite color and consider what draws a person's eye, what feels inviting and mostly what says, "I'm someone you want to deal with." In fact, to one person the color yellow represents brightness while to another the yellow color seems repugnant. But no matter how you look at it, colors make the difference. Whether you are selling a product, offering a service or promoting a new business, your web site is your primary advertisement on the Internet. Therefore your job is to make everything about your site as inviting as you make your home. After all, this is how you represent yourself to millions of viewers. And just as you want people to feel at home and at ease when visiting your house, you want visitors to feel the same level of receptivity when visiting your online business.
How Can You Be Sure Of The Right Color For Your Website?
1. Have you ever noticed that on some days you feel more vibrant and alive simply by the color of clothing you're wearing? The color actually influences your mood. The same holds true of your web site. Based on the colors selected, it either comes across as vibrant, relaxing or depressing.
2. Visually, some colors elicit feelings of excitement, serenity, joyfulness, and even distress. Pay attention to what feelings are evoked when seeing a particular color, and then apply the same principle to your web site.
3. Do you think that people buy more often when they see a certain color? The truth of the matter is that when used correctly, you can encourage more buying and selling power when using the right colors. Colors emphatically stimulate a response, sometimes positive and sometimes negative.
4. You may think that when you look at an ad that you're attracted to the words or the style, but in fact, more than likely you're attracted to the color. If you like the color, you'll be drawn to buy whatever the ad is promoting. If the color doesn't appeal you may very well be turned off by the product.
5. White is always safe and easy on the eye as a background color for your site plus it lends itself to a feeling of trust. Although black does appear at first to create drama, it is not a good background color for your web site.
6. While any color blends well with white, all colors are not as appealing to the emotional eye. Red activates excitement while greens and blues leave a feeling of peace and calm. Dark colors evoke dense, heavy feelings. Yellow offers a feeling of brightness. Since all colors have different meanings and elicit different feelings it's important to choose a color that reflects your intended message.
7. When making a color choice for your web site, remember that colors on the red side are warm and stimulating, while blue/green colors are cool and relaxing. Review your site objectively and ask yourself if your site is sending the right message.
8. Darker colors may appear a bit somber but when mixed with some bright colors they can add a more cheerful tone and be very inviting. As an example, I recently reviewed a site that contained a lot of gray, but there were hues of rust and yellow intermittently dispersed which made it very attractive.
Colors and What They Suggest:
BLUE - suggests security, authority, faithfulness and dignity
BROWN - suggests affluence, effectiveness.
GRAY - suggests authority, practicality and creativity
GREEN - suggests health, freedom and tranquility - easiest color on the eye.
ORANGE - suggests pleasure, excitement and ambition
PINK - suggests femininity, well being and innocence.
PURPLE - suggests spirituality, wealth, and sophistication
RED - suggests excitement, strength and aggressiveness
WHITE - suggests purity, devotion, and truthfulness.
YELLOW - suggests warmth, sunshine and happiness - good accent color.
Copyright2005
Charlene Rashkow brings 15 years of experience as a Freelance Writing Stylist. She has successfully helped countless numbers of companies and individuals reach their objectives by writing outstanding web site content, press releases, bios, articles of interest, letters and all other forms of marketing material.
Read what clients have to say at http://www.allyourwritingneeds.com/clients.html
You may contact Charlene at http://www.allyourwritingneeds.com
Is Your Web Site Color Sending the Right Message?
While we all have our own color preferences, when it comes to a web site, you may have to abandon your favorite color and consider what draws a person's eye, what feels inviting and mostly what says, "I'm someone you want to deal with." In fact, to one person the color yellow represents brightness while to another the yellow color seems repugnant. But no matter how you look at it, colors make the difference. Whether you are selling a product, offering a service or promoting a new business, your web site is your primary advertisement on the Internet. Therefore your job is to make everything about your site as inviting as you make your home. After all, this is how you represent yourself to millions of viewers. And just as you want people to feel at home and at ease when visiting your house, you want visitors to feel the same level of receptivity when visiting your online business.
How Can You Be Sure Of The Right Color For Your Website?
1. Have you ever noticed that on some days you feel more vibrant and alive simply by the color of clothing you're wearing? The color actually influences your mood. The same holds true of your web site. Based on the colors selected, it either comes across as vibrant, relaxing or depressing.
2. Visually, some colors elicit feelings of excitement, serenity, joyfulness, and even distress. Pay attention to what feelings are evoked when seeing a particular color, and then apply the same principle to your web site.
3. Do you think that people buy more often when they see a certain color? The truth of the matter is that when used correctly, you can encourage more buying and selling power when using the right colors. Colors emphatically stimulate a response, sometimes positive and sometimes negative.
4. You may think that when you look at an ad that you're attracted to the words or the style, but in fact, more than likely you're attracted to the color. If you like the color, you'll be drawn to buy whatever the ad is promoting. If the color doesn't appeal you may very well be turned off by the product.
5. White is always safe and easy on the eye as a background color for your site plus it lends itself to a feeling of trust. Although black does appear at first to create drama, it is not a good background color for your web site.
6. While any color blends well with white, all colors are not as appealing to the emotional eye. Red activates excitement while greens and blues leave a feeling of peace and calm. Dark colors evoke dense, heavy feelings. Yellow offers a feeling of brightness. Since all colors have different meanings and elicit different feelings it's important to choose a color that reflects your intended message.
7. When making a color choice for your web site, remember that colors on the red side are warm and stimulating, while blue/green colors are cool and relaxing. Review your site objectively and ask yourself if your site is sending the right message.
8. Darker colors may appear a bit somber but when mixed with some bright colors they can add a more cheerful tone and be very inviting. As an example, I recently reviewed a site that contained a lot of gray, but there were hues of rust and yellow intermittently dispersed which made it very attractive.
Colors and What They Suggest:
BLUE - suggests security, authority, faithfulness and dignity
BROWN - suggests affluence, effectiveness.
GRAY - suggests authority, practicality and creativity
GREEN - suggests health, freedom and tranquility - easiest color on the eye.
ORANGE - suggests pleasure, excitement and ambition
PINK - suggests femininity, well being and innocence.
PURPLE - suggests spirituality, wealth, and sophistication
RED - suggests excitement, strength and aggressiveness
WHITE - suggests purity, devotion, and truthfulness.
YELLOW - suggests warmth, sunshine and happiness - good accent color.
Copyright2005
Charlene Rashkow brings 15 years of experience as a Freelance Writing Stylist. She has successfully helped countless numbers of companies and individuals reach their objectives by writing outstanding web site content, press releases, bios, articles of interest, letters and all other forms of marketing material.
Read what clients have to say at http://www.allyourwritingneeds.com/clients.html
You may contact Charlene at http://www.allyourwritingneeds.com
相关文章推荐
- How Much Bandwidth Does Your Website Really Need
- What is Favicon.ico and How to Create a Favicon Icon for Your Website?[zz]
- INVALID BINARY : Your binary is not optimized for iPhone 5 As of May 1
- Perhaps JAVA_HOME does not point to the JDK. It is currently set to "C:\Program Files\Java\jre7"
- Unable to find a javac compiler; com.sun.tools.javac.Main is not on the classpath. Perhaps JAVA_HOME does not point to the JDK(转
- com.sun.tools.javac.Main is not on the classpath. Perhaps JAVA_HOME does not point to the JDK.
- Your Progress As A Programmer Is All Up To You
- ERROR 1449 (HY000): The user specified as a definer ('admin_isbox'@'%') does not exist-j解决方案
- 问题:Unable to find a javac compiler; com.sun.tools.javac.Main is not on the classpath.Perhaps JAVA_HOME does not point to the JDK
- "Error: ANDROID_HOME is not set and "android" command not in your PATH. You must fulfill at least one of these conditions.".
- "ANDROID_HOME is not set and "android" command not in your PATH. "错误的解决办法
- com.sun.tools.javac.Main is not on the classpath.Perhaps JAVA_HOME does not point to the JDK
- as打开时出现The environment variable JAVA_HOME (with The value of C:\Java\jdk1.8.0_101\bin) does not poin
- 错误-Android-OpenCV-It seems that your device does not support camera(or it is locked)
- ant 手动打包报错: com.sun.tools.javac.Main is not on the classpPerhaps JAVA_HOME does not point to the JDK
- How to make your website really, really fast
- [Err] 1449 - The user specified as a definer ('admin_isbox'@'localhost') does not exist
- Is your mobile free as in free beer or free as in free speech?
- Your ULIMIT is not as high as 2113674 问题解决
- Ionic3 遇到的一些错误- Error: Your isarray platform does not have Api.js