免费建站乃长尾理论发展的必然趋势

免费建站乃长尾理论发展的必然趋势
 
文/王易见(欢迎翻译和约稿等合作)

QQ 543415188 
 

近日在某网站看到这样一条新闻------《中国雅虎推"站长天下"
助个人轻松建立网站》，其中提到中国雅虎前不久推出的一套“站长天下”（NCP）的系统，该系统旨在整合阿里巴巴集团的资源，为网民提供一个轻松建站的平台。

 

由于其功能的强大------要整合包括垂直搜索、社区聚合、支付宝信用体系，广告需求匹配工具和阿里购物系统在内的阿里巴巴集团的大部分资源，加之免费的吸引，短时间内聚集了大量的人气，相关数据统计显示日增网站接近2000个。

 

中国雅虎的策略显然也是正确的，甚至可以说和阿里妈妈的出台完全是有异曲同工之妙的。因为按照新闻所述------“雅虎还为网站设立了6个广告位，广告位一旦被买，用户就能获利。”而这些广告位则全来自于阿里妈妈。

 

对该产品，我就不详细介绍了，我们只想从互联网发展的角度来讨论一下这个产品的意义而已。某种程度上说，这是上游资源和下游资源相互整合的典型案例。显然，通过这种方式，阿里妈妈可以提供更多广告位，而“站长天下”（NCP）则可以为更多希望自由建站的朋友服务，甚至让他们从中获得一部分广告收益。对阿里巴巴来讲，实现了资源的合理配置与利用；对网民来讲即免费又能获得收益，何乐而不为呢？

 

作为阿里妈妈和此次推出的“站长天下”（NCP），他们都共同反映了一个理论，那就是长尾理论。马云素来奉行“财散人聚”的理论，这也是长尾理论的另一个表现形式。之所以先后推出阿里妈妈以及“站长天下”（NCP），其原因也在于马云希望联合更多的互联网用户共同去挖掘互联网广告的长尾。

 

从目前阿里巴巴集团的阵营看来，马云已经做好了充分准备，其产品线的广决定了阿里巴巴完全有实力做出这样的决策，而且这是长尾理论发展的必然趋势，马云不做，其他公司也会做。 

 

Chinese Yahoo brought forth to
open up the theory of “Long Tail” in the field of Personal
Website

Recently I obtained one news. The title is
“Chinese Yahoo afford help for the Personal Website”. It mentions
that Chinese Yahoo publicated one system named NCP. It aims to
integrate the resources of Alibaba Group. Then it will supply one
easy platform for the Personal website masters.

The new system will integrate many kinds of
resources, inlucding Search Engine, BBS, Alipay and Advertisement
platform. Since the function is so powerful and the service is free
of change，so many users accept the platform in one short period.
According some statistics, there are more than 2000 websites for
one day.

The strategy of Chinese Yahoo is so exact. We
can say it is just the same as Alimama. According the news, Yahoo
has set six areas for advertisement. Once the advertisements are
sold, the users can obtain some profit. All the profit derives from
Alimama.

I won’t bring forward more introduction on
this product. We just discuss the significance of this product from
the view point of Internet. In some degree, this is the typical
example of the integration of on-line resources and off-line
resources. Evidently, through this way, Alimama can supply more
advertisement. And NCP can serve more users. Even that some can get
profit from the advertisements. For Alibaba, it realize the
deployment and exploiting of resource. It is not only free of
charge but also to get some profit, why not?

For Alimama and NCP, they reflect one theory.
That’s “Long Tail” theory. Jack Ma pursues the policy of “Money
loosens, People gather”. That’s the important form of Long Tail.
Jack Ma plan to unite more users to exploit the long tail of
Internet Advertisement.

From the group of Alibaba, Jack Ma has
prepared well. The product line has determined the power of
Alibaba. That’s the strategic decision of Alibaba. That’s the
trend of Long Tail. If Jack Ma doesn’t do, other companies will
do.

 

 
点此查看详情 http://zhan.cn.yahoo.com/
 



 

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