长尾巴市场(The Long Tail)
2005-10-14 08:42
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长尾巴市场(The Long Tail)
Posted at 12:13 in 奇文共赏.Chris Anderson:The Long Tail传统市场,采用稀缺假设(资源、时间等)和供求关系运作。所谓的2/8定律:80%的顾客只需要20%的商品,剩下长长的尾巴无人问津。主流,流行和品牌主导了市场和人们的视线,也确定了价格。
因特网市场:信息过剩,产品过剩。细分市场变得重要。由于信息、物品和服务可以几乎免费而无风险得获取,商业重点开始转向这个长长的尾巴。所谓个性化的市场。
...most successful businesses on the Internet are about aggregating the Long Tail in one way or another
面对这样的市场,对策有:
1)make everything available;
2)help people to find it;
3)cut the price,(increase the volumn)
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