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2004-11-15 14:16 330 查看

ADVERTISING Vocabulary <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />
Ad	Abbreviation of the word "advertisement"
Advertisement	Item of publicity to promote a product or service in newspapers, magazines, on TV etc.
Advertising agency	Marketing services firm that assists companies in planning advertisements
AIDA	Attention, Interest, Desire, Action - the aim of all advertising
Benefit	Advantage of a product or service
Billboard	Signboard for advertising posters
Campaign	Organized course or plan of action
Circulation	Average number of copies of newspapers or magazines sold over a period of time
Classified ads	Small advertisements in newspapers or magazines, divided into categories.
Commercial	Advertisement on radio or TV
Coupon	Part of a printed advertisement to be used to order goods or samples
Direct mail	Advertisement sent by post to prospective customers
Double-page spread	Advertisement printed across two pages in a newspaper or magazine
Eye-catcher	Something that particularly attracts one's attention
Features	Special characteristics of a product
Generic advertising	Advertising for a whole sector, such as tourism, rather than a specific product
Hoarding	Wooden structure, or signboard, used to carry advertisements
Key words	Informative words chosen to indicate the content of a document
Launch	To start an action in order to introduce something (e.g. a new product)
Mailshot	Piece of advertising material sent to potential customers by post
Mass media	The main means of mass communication (newspapers, TV & radio)
Poster	Large sheet of paper used in advertising
Prime time	Hours on radio & TV with the largest audience, usually the evening
Promote	Use advertising and publicity to try to increase sales of a product
Slot	Specific time in a broadcasting schedule allotted for a commercial
Spam	Unsolicited advertising sent through the internet as an email message
Target	Objective; what is aimed at
U.S.P.	Unique Selling Proposition; a declaration of what makes a product different

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